Date: January 28th, 2015
Venue: SOHO Beach House
Purpose: Two Day Brand Activation
Bobbi Brown Cosmetics of New York hosted a two day pop up event at the SoHo Beach House on Miami Beach bringing in bloggers, tastemakers, and socialites. Guests were treated to make up makeovers, new products, tips and a meet-and-greet with Bobbi Brown’s Director Of Artistry, Rogelio Reyna, all while enjoying cocktails and ocean views of the Atlantic.
Along with the bubbly, Tara, Ink, which assisted Bobbi Brown in the activation, appointed All Access Booth for guests to smile, print and post images from our in-house designed Jetson photo booth. For our part of the brand activation, we created GIFs and branded prints for guests to take home with them and post to social media, creating a great buzz. We also produced giant-size Bobbi Brown brush and lipstick props for guests to pose with, an idea they continued in other cities.
Our booth encouraged social sharing which was an important part of the brand activation. Printed photos were branded with the Bobbi Brown logo and thank you messages were sent via text to guests including the official hashtag (#BBMakeupLesson) along with their branded-overlay GIF to post.