Date: February 10-12, 2017
Venue: Ft. Lauderdale Beach Park
Purpose: Three Day Brand Activation
Swatch hosted the Beach Volleyball Major Series in Ft. Lauderdale Beach Park on February 8-12, 2017, marking the opening of the 2017 FIVB World Tour calendar. Over a 140,000 guests attended the event, enjoying the international tournament on the beautiful Ft. Lauderdale coast. Swatch, the primary sponsor of the event, brought All Access Booth on board for a 3-day Brand Activation campaign to encourage guests to interact with the Swatch brand on site and online.
In the Swatch pop-up tent, the All Access Booth team set up our in-house designed branded Jetson photo booth, ready to get guests pumped for the teams. Props were custom-made for the event on theme with the two major attractions of the weekend: beach and volleyball! Larger-than-life emojis were provided as guests took three photos, creating a GIF to share and photo strip for them to print. Photos were branded with the Swatch Major Series logo for the event.
Photos were emailed to the guests, collecting a database of emails for the client and encouraging social share with an easy photo download to their phone. Social sharing is an important part of a brand activation campaign, as this creates millions of impressions and shares through guests social accounts. Giving guests direct access to the images during the event also encourages them to share while still present, on various platforms and even in the future - #ThrowbackThursday!